Actin’ well at Actimel
Posted on | October 14, 2009 | No Comments
So it sems that Actimel have gone and gotten their advert claming that their product was “scientifically proven to help support your kids’ defences”. Advertising Standards Authority said that there wasn’t the evidence to support this, even though Danone, the manufacturer, had handed over all of their research to back up their claims, the ASA wasn’t ‘aving none of it!
The Ambrosia of the kids (allegedly)
To be fair though, they weren’t disputing the product itself, just that the evidence wasn’t sufficient for this particular claim. Read more
Marathon to Snickers
Posted on | October 13, 2009 | No Comments
I’ll start off this blog with a pretty famous change in product name that happened years ago without anyone consulting me first… OK, I was a kid.
I always remember enjoying the odd Marathon and suddenly it gets transformed into a Snickers! Now, as a kid, I’ve got enough sweeties to remember as it is without ‘them’ (when you’re a youngster, you have no concept of who changes these things and it turns out that ‘them’ encapsulates quite a lot of invisible people in positions of power) adding to my worries of where to spend my hard-begged-for pocket money. So my main concern is to just remember the new name when purchasing my desired Marathon.
Which one is it?!
I also recall this being quite an exciting thing when they changed it. Apparently at the time they had pre-warned everyone in the UK Read more
Tags: marathon > mars > snickers
