The Ambrosia of the kids (allegedly)

To be fair though, they weren’t disputing the product itself, just that the evidence wasn’t sufficient for this particular claim. Just goes to show that some of the Ads you see on TV might not actually, after investigation, turn out to actually meet the claims that they make.

I’ve taken Actimel myself before and found them pretty delicious, so a small ruling like this probably wouldn’t deter me from buying them in future (I wasn’t buying them particularly thinking they would improve my health, I just fancied a yogurt-esque shot of a morning) but I’d imagine the press that this ban has received could directly affect the core selling point of the product.

Time for the manufacturers to think again… HMM, DANONE! (Couldn’t resist.)